A frozen variety of Texas Roadhouse’s bread rolls is now accessible for baking at home. These trademark rolls were introduced by the restaurant chain just at Walmart, and they are being offered only in a few Indiana, Kentucky, and Ohio locations.
Walmart announced on Tuesday that the product will be available in all of its locations nationally in the upcoming weeks, confirming the story.
The restaurant was excited about this new offering and acknowledged that, although nothing can quite match the freshly made bread that is provided every day in their locations, frozen rolls provide a great substitute that patrons can enjoy whenever it is most convenient for them.
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This action is in line with the expanding trend of eateries satisfying customers’ needs for comfort and convenience by allowing them to prepare their distinctive dishes at home.
This launch follows Walmart’s announcement of “Walmart Deals,” a huge summer sale that offers substantial savings from July 8 to July 11.
Image – MSN
The timing points to a planned alliance between Texas Roadhouse and Walmart to boost sales and consumer interaction throughout the campaign. Walmart offered early access to offers for Walmart+ members on the first day of what they called their “largest savings event ever.”
In addition to leveraging the restaurant’s devoted clientele, Texas Roadhouse’s introduction of frozen rolls fits with larger industry trends in response to rising costs and declining consumer expenditure.
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The restaurant business is meeting consumers where they are by bringing a taste of Texas Roadhouse to their homes and combining convenience with comforting, well-known ingredients.
The rolls were first supposed to be released on June 29. However, they showed up on shelves earlier than expected at certain Walmart stores, which caused a stir on social media.
These 12-pack small rolls are packaged in an oven-safe pan and come with a glaze that tastes much like the restaurant’s well-known honey cinnamon butter. With a price per package of $5.26, fans may affordably savor the Texas Roadhouse experience at home.