PLAINVIEW, Texas — Whataburger is officially opening its first-ever Plainview location on Monday, May 19, 2025. Located at 3600 Olton Road, the popular Texas-based fast-food chain will welcome its first guests at 11:00 a.m., with a celebration that includes exclusive giveaways and special promotions.
The opening has been highly anticipated in the community, and city officials, local businesses, and residents have all expressed excitement about the restaurant’s arrival.
With a legacy stretching back to 1950, Whataburger continues to expand its footprint throughout Texas, and the Plainview addition is seen as a significant step for both the brand and the town.
Grand Opening Promotions
Whataburger has announced that the first person in line at the drive-thru and the first walk-in customer in the dining room will each receive free Whataburger for a year. This incentive is expected to bring out a large crowd eager to get a taste of their signature burgers and other menu favorites.
In addition to the giveaway, Whataburger representatives said they will have branded merchandise on hand and promotional events throughout the week to keep the excitement going. The company is known for its community-oriented approach and plans to be an active part of the Plainview business community.
“We’re thrilled to finally open our doors in Plainview,” said Derek Starr, the location’s operating partner. “We’ve hired over 100 local team members, and we can’t wait to serve our guests with the friendly service and great food Whataburger is known for.”
Restaurant Features and Design
The new restaurant blends Whataburger’s signature orange-and-white look with updated architectural elements, offering a more modern experience. The building features a large dining room, digital menu boards, self-order kiosks, and a custom mural celebrating the Plainview community.
A double-lane drive-thru is designed to handle heavy traffic during peak hours. Seating for dine-in customers is spacious and designed for comfort, reflecting the brand’s updated national look while maintaining a local flair.
The restaurant’s management team has emphasized cleanliness, efficiency, and top-notch customer service as key values for the new location.
Community and Economic Impact
Plainview, a city with a population of just over 20,000, has seen a rise in national food chains entering the market. The addition of Whataburger brings more job opportunities and enhances the city’s retail and service offerings.
According to the U.S. Census Bureau, Plainview’s population has held steady in recent years, and attracting national brands like Whataburger is seen as a positive indicator of local economic stability.
Starr confirmed that 103 employees have been hired locally for various roles, including team leaders, cooks, and cashiers. The company aims to provide opportunities for career growth and leadership within the new restaurant.
Traffic Plans and Safety Measures
Given the expected surge in traffic during opening week, the City of Plainview has worked closely with Whataburger and local police to manage congestion along Olton Road. One westbound lane of Olton will be closed during peak hours to assist vehicles entering the property.
Additionally, officers will be on-site to direct traffic and ensure safety for drivers and pedestrians. Temporary signage will help guide customers, and a shared access point with the neighboring Starbucks will be closed temporarily to reduce confusion. Starbucks customers will be asked to use the coffee shop’s main entrance off Olton.
The Future of Dining in Plainview
Whataburger’s opening marks the beginning of a broader expansion of food service options in Plainview. Chick-fil-A is expected to follow with a location of its own in 2025, signaling a shift in consumer demand and investment from major national chains.
As the town continues to grow and attract attention from large franchises, local officials say they are committed to balancing development with the needs of existing businesses and residents.
Mayor Charles Starnes welcomed the addition and said, “Whataburger represents more than just a new place to eat — it’s a vote of confidence in Plainview’s future.”
About Whataburger
Founded in 1950 in Corpus Christi, Whataburger has grown into one of the most recognized fast-food brands in the Southern United States. With more than 950 locations across 14 states, the chain is famous for its customizable burgers, breakfast items, and 24-hour service.
The company continues to expand under its parent firm BDT Capital Partners, which acquired a majority stake in 2019. Despite the expansion, Whataburger remains rooted in its Texas origins, and opening a new store in Plainview is seen as a homecoming of sorts.
Looking Ahead
Whataburger plans to remain involved in the local community through events, charitable giving, and partnerships with schools and nonprofits. Residents can expect more than just a meal—they’ll be getting a corporate partner with a long track record of engagement.
As the countdown to the grand opening continues, Plainview residents are gearing up for what may be one of the most talked-about business arrivals of the year. With burgers grilling, employees trained, and excitement in the air, Whataburger is ready to make its Plainview debut a memorable one.
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